Privacy Policy

Last Updated: 2026

eaglefm.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

• Personal Information: When you interact with our Site, we may collect personal data including your name, email address, and contact details if you voluntarily provide them (e.g., through contact forms or newsletter subscriptions).
• IP Address: We automatically collect your Internet Protocol (IP) address to understand your geographical location and prevent fraudulent activity.
• Cookies: We use cookies and similar tracking technologies to enhance user experience and track affiliate conversions.
• Usage Data: We collect information about how you interact with our Site, including pages viewed, links clicked, time spent on pages, and referral sources.
• Device Information: We may collect information about your device, browser type, and operating system.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: To analyze Site usage patterns, user behaviour, and traffic trends through tools such as Google Analytics.
• Affiliate Tracking: To track affiliate commissions and conversions when you click through to casino or betting operators.
• Site Improvement: To enhance Site functionality, user experience, and content relevance.
• Marketing Communications: To send you newsletters, promotional materials, and updates (only with your consent).
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
• Fraud Prevention: To detect and prevent fraudulent activity and unauthorised access.

Cookie Policy

Our Site uses the following types of cookies:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Used to track user behaviour and Site performance.
• Affiliate Cookies: Used to track affiliate referrals and commissions.
• Marketing Cookies: Used for targeted advertising and remarketing purposes.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling essential cookies may affect Site functionality. For more information, visit allaboutcookies.org.

Third-Party Links

Our Site contains affiliate links to casino and betting operators. We are not responsible for the privacy practices, policies, or content of third-party websites. When you click on an affiliate link and visit an external site, that operator's privacy policy applies, not ours. We encourage you to review their privacy policies before providing personal information or engaging in gambling activities.

We do not control third-party data collection practices and are not liable for any breach or misuse of data by external operators.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

• Right of Access: You can request access to the personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request your data in a portable format.
• Right to Object: You can object to processing of your data for marketing purposes.
• Right to Withdraw Consent: You can withdraw consent at any time.

To exercise any of these rights, contact us using the details in the "Contact Us" section below.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. Typically:

• Personal information provided via contact forms is retained for up to 12 months.
• Analytics data is retained in accordance with Google Analytics default settings (26 months).
• Affiliate tracking cookies are retained as per industry standards (up to 90 days).
• Legal and compliance data is retained as required by applicable regulations.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

Email: privacy@eaglefm.co.uk
Website: eaglefm.co.uk

If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Note: This Site is intended for users aged 18 and over only. We do not knowingly collect data from children under 18. If we become aware that we have collected data from a minor, we will take steps to delete such information promptly.